Reality as we know it emerged from a single idea. The Big Bang wasn’t a giant explosion of knowledge; it was just the single droplet of an idea. But one idea contains every idea and so eternity was born.

At some point these ideas, through a familiar leap of consciousness, took shape and became manifest, and the physical world was born. Each atom, each wave, every element known and not yet known, is simply the particle of an idea.

As living beings we are capable of transmitting these ideas, helping them to mix and form. That is our primary purpose as human beings – to articulate these ideas and to amplify them – to give them the agency with which to further sculpt the reality they have spawned. That is why art is humanity’s most important endeavour.